Brand world and culture consultancy
We make your brand matter to the women driving your growth.
Build The Dream designs the world your brand lives in, the culture, the community, the experience, and then convenes the people who make that world real, in every market you operate in. Strategy and gathering, under one roof.
A brand is a world. Most companies only build the storefront.
A campaign rents attention. A world earns belonging. We build the architecture a brand actually lives inside, its culture, its community, its rooms, and we design the gatherings where the people who move your category meet it in person. That intersection, brand architecture and real-world convening, is the thing no strategy firm and no agency does under one roof.
AI builds the business. The human builds the culture.™
Why we build
The most connected generation of women in history is also the most alone.
Belonging is the one thing a brand cannot manufacture and the market is starving for. The brands that matter to women are the ones that give them somewhere to belong. That is what we build. Not a campaign they scroll past, a world they walk into and stay in. It is the whole reason this firm exists.
Who we build for
Built for the companies whose growth depends on women they have not yet won.
The women driving your category’s growth are not a segment. They are the market. We build for the brands that have to matter to them: consumer companies scaling with women at the center, global brands entering Latin America and Spain where cultural fluency is a market-entry problem and not a diversity program, transformation teams holding AI budgets with no answer for the culture underneath the technology, and venture-backed companies with a product and no world around it.
What we do.
The firm
The track record underneath the work.
Founded by Vanessa Santos, an AI brand and culture consultant and global community builder. Two decades inside businesses that built billions in enterprise value, from Gilt’s global expansion to Mastercard’s category-defining innovations, reaching hundreds of millions of consumers. Former CEO of #WeAllGrow Latina, the world’s largest community for Latina entrepreneurs, led through acquisition. A CES 2017 Innovation Award at Mastercard. Built brand and culture experiences for brands like JPMorgan Wealth Management and Capital One. Keynoted Forbes’ Most Powerful Women of Latin America. Named Inaugural Entrepreneur of the Year by the Hispanic Heritage Foundation and Nationwide, presented at the Kennedy Center. A network of 200+ founders she has worked with directly.
Proof
Proof we can build the room.
Thrive & Lead, our flagship gathering, convened more than 200 power players for three days. It is the clearest proof of what this firm does. We can assemble a room of operators and decision-makers a brand cannot assemble on its own, and we can put your brand inside it.
Start a conversation.
If your growth depends on the women who move culture and the market, let’s talk about what we would build together.