Build The Dream · Application only
The Back Room
Men have always had their golf courses and their back rooms, the places where money and opportunity move before anyone else even knows they exist. This is ours.
A door most women were never shown. It is open now, for the ones who were always meant to be inside.
Eight weeks. Ten to fifteen women. A working room where you build at a scale you could not reach alone.
The founding cohort begins October. The list is reviewed first.
What this room is
Eight weeks. Ten to fifteen women. Application only.
A high-touch working room where women at your level build their businesses side by side. Not a course. It is the whiteboard session, the mirror seat, the time compression, my whole toolkit applied live to your business, in a room of women who are building as seriously as you are.
You leave known and positioned, not just respected. You leave with real moves made instead of a notebook of ideas. And you build without breaking.
Founders I've coached grow about 35 percent.
The Time Compression Method™
How you build a year in eight weeks
Most women spend a year circling the thing. Inside this room you run on the Time Compression Method, the way I collapse a year of building into eight weeks.
We cut straight to the one thing that moves everything, we compress the timeline until it is uncomfortable and then inevitable, and I hold you to it until it is done. You do not leave with a plan you will get to someday. You leave having built the thing.
What takes most women a year, you do in a season.
Table Day · week eight
In week eight, Table Day. Four hours. Your business on the table, and the full attention of fourteen women who have spent two months learning exactly how you move. You leave positioned sharper than you have ever been, seen all the way through, with a room that keeps knowing you long after the door closes.
Eight weeks
Weekly working sessions, one Table Day.
Fifteen seats
Never more. That is the point.
The founding cohort
Begins October. $4,500, a founding rate that will never be offered again.
Who is admitted
This room is for the woman with a real business and real stakes. She arrives ready to build in the open and to give to the women around her. She is often the first in her family to build anything, and she has more to give than the rooms she has been in have known what to do with.
You don't buy a seat. You're admitted.
It is not for everyone, and it is not pretending to be. Not the woman who wants to be rescued. Not the one with nothing yet to route. And if the price is the thing standing in the way, the room is telling you, gently, that it is not yours yet. That is the door doing its work, so every woman inside knows the fourteen around her belong there too.
Who holds the room
I'm Vanessa Santos. For two decades I built rooms other people said could not exist, the retail category nobody had made, the partnerships nobody thought possible. I scaled Gilt to more than 120 countries. I won a CES 2017 Innovation Award at Mastercard. I keynoted Forbes' Most Powerful Women of Latin America. I led #WeAllGrow Latina, the largest network of Latina founders in the world, through its acquisition. I have built more than a billion dollars in enterprise value across my career.
What takes you six months to untangle, I see in six minutes. There are people in this market selling a room like this. I am the one whose receipts survive an audit. That is who holds the door.
The Table lives on inside the Back Room as Table Day.
The list is reviewed first.
Applications for the founding cohort open now, and the women on this list are reviewed before the door opens to anyone else. The room begins in October. The founding rate will never be offered again.
“You don't need to find yourself. You need to choose yourself.”
Build The Dream. Honor The Human.™